Big Red IPA is reminiscent of the Cincinnati Reds whom at one point were known as the Big Red Machine.

Jungle Fever Stout is an ode to the Cincinnati Bengals who play at Paul Brown Stadium, in what is known as “The Jungle.”

Sunlite Golden Lager recognizes the theme park, Coney Island and its famous Sunlite Pool.

Laffy Tafty Gose memorializes President William Howard Taft who was born in Cincinnati. The Tafts were avid art collectors and the former home was turned into a museum.

Power Play Lager is a tribute to the Cincinnati Cyclones, a mid level professional hockey team that plays in the US Bank Arena in downtown Cincinnati.

The photo below shows the evolution and ideation of each label.